While President Obama and Gov. Romney battle for the hearts and minds of the middle class this election season, there's a huge swath of Americans that are largely ignored. It's the poor, and their ranks are growing.
According to a recent survey by The Associated Press, the number of Americans living at or below the poverty line will reach its highest point since President Johnson made his famous declaration of war on poverty in 1964.
Ninety-eight percent of medal winners that year wore the company's LZR Racer, a zip-sealed full-body suit that carried many top athletes — including Michael Phelps — to gold.
But after those games, the sport's international governing body changed the rules to outlaw the LZR by banning zippers and restricting mens' suit coverage from the navel to the knees. So Speedo went back to the drawing board and spent years developing what's now known as the Fastskin3 system.
It's WEEKENDS on ALL THINGS CONSIDERED from NPR News. I'm Guy Raz.
(SOUNDBITE OF POLITICAL AD)
UNIDENTIFIED MAN #1: He tried. You tried. It's OK to make a change.
RAZ: Part of a TV ad paid for by the Republican National Committee co-opting the theme of change from Barack Obama's 2008 campaign and using it against him. James Fallows of The Atlantic joins us now as he does most Saturdays. Hello, Jim.